{"id":1189,"date":"2005-07-26T19:12:21","date_gmt":"2005-07-26T19:12:21","guid":{"rendered":"http:\/\/szaku.kimochi.hu\/2007-re-az-internet-lesz-japan-harmadik-legnagyobb-hirdetesi-piaca\/"},"modified":"2022-05-15T13:59:24","modified_gmt":"2022-05-15T13:59:24","slug":"2007-re-az-internet-lesz-japan-harmadik-legnagyobb-hirdetesi-piaca","status":"publish","type":"post","link":"https:\/\/szaku.hu\/?p=1189","title":{"rendered":"2007-re az internet lesz Jap\u00e1n harmadik legnagyobb hirdet\u00e9si piaca"},"content":{"rendered":"

Az internet m\u00e1r 2007-ben beel\u0151zi a magazinokat \u00e9s a harmadik legnagyobb hirdet\u00e9si m\u00e9diumm\u00e1 l\u00e9p el\u0151 – der\u00fcl ki a Nihon Keizai Simbun felm\u00e9r\u00e9s\u00e9b\u0151l, melyen a bev\u00e9tel nagys\u00e1ga alapj\u00e1n rangsorolt\u00e1k a hirdet\u00e9shordoz\u00f3kat.<\/p>\n

<\/p>\n

Az internet 2004-ben gy\u0151zte le a r\u00e1di\u00f3t a hirdet\u00e9sek \u00f6ssz\u00e9rt\u00e9k\u00e9ben, a sorban el\u0151tte \u00e1ll\u00f3 tv \u00e9s napilap-piac sok\u00e1ig t\u00fal nagy falat lesz a sz\u00e1m\u00e1ra.<\/p>\n

Jap\u00e1n legnagyobb hirdet\u00e9si \u00fcgyn\u00f6ks\u00e9ge, a Dentsu becsl\u00e9se szerint a szigetorsz\u00e1gban \u00e9vente 5,85 billi\u00f3 jent k\u00f6lt\u00f6ttek tavaly rekl\u00e1mokra.<\/p>\n

Ebb\u0151l az \u00f6sszegb\u0151l jutott 181 milli\u00e1rd jen az online hirdet\u00e9sekre. Ez 53%-os n\u00f6veked\u00e9st jelent az el\u0151z\u0151 \u00e9vihez k\u00e9pest, ugyanakkora magazinokra k\u00f6lt\u00f6tt rekl\u00e1mp\u00e9nzek 1,6%-kal 397 milli\u00e1rd jenre cs\u00f6kkentek.<\/p>\n

2007-re a Dentsu kutat\u00f3int\u00e9zete szerint az internetes hirdet\u00e9si piac 414 milli\u00e1r jenesre n\u0151 \u00e9s ezzel megel\u0151zi a magazinok rekl\u00e1mbev\u00e9teleit, tekintettel arra, hogy ez ut\u00f3bbiak m\u00e1r egy \u00e9vtizede k\u00e9ptelenek n\u00f6velni bev\u00e9tel\u00fcket. Az el\u0151rejelz\u00e9s szerint 2009-re m\u00e9g dr\u00e1maibb lesz a v\u00e1ltoz\u00e1s: a tavalyihoz k\u00e9pest h\u00e1romszor annyi p\u00e9nzt, 566 milli\u00e1rd jent fognak k\u00f6lteni az internetes hirdet\u00e9sekre.<\/p>\n

AFX<\/em><\/p>\n

<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

Az internet m\u00e1r 2007-ben beel\u0151zi a magazinokat \u00e9s a harmadik legnagyobb hirdet\u00e9si m\u00e9diumm\u00e1 l\u00e9p el\u0151 – der\u00fcl ki a Nihon Keizai Simbun felm\u00e9r\u00e9s\u00e9b\u0151l, melyen a bev\u00e9tel nagys\u00e1ga alapj\u00e1n rangsorolt\u00e1k a hirdet\u00e9shordoz\u00f3kat.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[170],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-hirek","entry"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/szaku.hu\/index.php?rest_route=\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/szaku.hu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/szaku.hu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/szaku.hu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/szaku.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1189"}],"version-history":[{"count":0,"href":"https:\/\/szaku.hu\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions"}],"wp:attachment":[{"href":"https:\/\/szaku.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/szaku.hu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/szaku.hu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}